The Week: DM Reviews - OgilvyOne scoops Zurich

OgilvyOne has picked up the direct marketing and digital element of Zurich Financial Services' Zurich Connect business.

The agency will be responsible for digital marketing, e-mail, CRM, database marketing, data analytics and direct mail on the account. It will also redesign and build a new website for the service. OgilvyOne won the business following a pitch against the incumbent agency, Publicis Dialog, which retains the lead creative status on the account.