The Week: Football superstars combine in new Adidas ad

Lionel Messi, the Argentine footballer, stars alongside Zinedine Zidane in a new big-budget Adidas ad promoting its F50i football boot.

Created by 180 Amsterdam, the commercial pastiches a graphic novel, narrated by Zidane, the former French star, who goes on a journey to Buenos Aires to discover the origins of Messi's talent.

In a bid to position both Messi and the new boot as "the spark" that every team needs, Zidane discovers that his talent was accelerated as a young boy following an event involving an electrical surge and an unidentified witness, whose presence looms throughout the 90-second spot.

The ad, directed by Rupert Sanders through MJZ, launched during the Uefa Champions League final last night, in which Messi played for Barcelona against Manchester United. To tie in with the ad, the player was sporting the F50i boot for the game.

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