The charity has also hired PHD to handle its media planning and buying business following a pitch against Mediaedge:cia and Arena BLM. The incumbent, Manning Gottlieb OMD, declined to repitch. Both reviews were handled by the AAR.
In the past, the charity has used agencies, including Farm, Euro RSCG, Lowe and Rainey Kelly Campbell Roalfe/Y&R, on a project basis. Grey will handle three briefs, including the chest pains and kids "food for thought" campaigns, as well as a corporate brand push in early 2009.
David Barker, the head of communications at the BHF, said: "Both Grey London and PHD excelled in their creative and longer-term strategic thinking.
"This exciting partnership will give us a consistent voice and approach in reaching diverse people with a range of important social and health messages."