The Week: i-Q - The internet question - Are ads becoming more offensive?

I'd like to see the demographics of folks that complained. Probably ever so traumatised sitting in their five-bed detached house in Guildford. - Graeme Longstaff

It's the ad industry just doing its job - but they could be a little more sensitive to the time their ads go out and where they appear. The fish hook ad used to be up on the billboards outside Waterloo Station. It's pretty gruesome, and I didn't think that location was right. But on TV and between the right programmes, why not? - Susan B

No, they're not more offensive. It's more like the public of Britain are more likely to find offence in just about everything. - Richard Hayter

It is possible for competitors to find an excuse to say that (any) ad is offensive and to mess up the promotional campaign. - Arya Djoehana

We're becoming an increasingly unshockable culture, and so ads have to really push the boundaries of taste and decency sometimes to get real cut-through. Although one person's offensive poster is another person's source of hilarity, so having your knuckles wrapped by the Advertising Standards Authority may not be a completely bad thing. - Louise Kennedy

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