I think it's quirky. It emphasises children's curiosity and naivety. It's not like the little girl leaned over and got aroused! Its innocence is quite compelling, really. - Kate Langtry
This just confirms the adage that only "humorous" ads win at Cannes. Humour transcends national boundaries, but strategy doesn't translate well. - Bill Britt
Wouldn't have risked it had I been commissioning the campaign. Poor taste. Plus, I don't even think it's funny, or clever. I'm surprised it's won any award, let alone a Cannes. - Al Fox
The more I see it, the less I like it. There's no arguing that it's a very clever idea ... but it should have been confined to the bottom draw or whoever came up with it. It does nothing positive for the Energizer brand. Yes, it's universal, but so are a lot of things that a brand shouldn't want to be associated with. - Gellan Watt
It's not bad taste; kids are interested in genitals (as are adults). It is bad advertising. It tries to say it would be better for kids to play with battery-operated gadgets than do the stuff kids would do otherwise. Which is bollocks. - Alex Creed
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