The Week: i-Q - The internet question - What did you think of Honda's live skydiving commercial?

Probably the most exciting ad break I can remember. I actually held my breath as they struggled to form the "n". A fantastic rounded campaign, too, with excellent pre-PR coverage to support it. - Mike Mathieson

Rubbish. Was it difficult? No. Was it worth doing? No. - Alex Creed

Sounds truly fantastic, but ... who knew it was on? - Gavin Gordon-Rogers

Grumble, grumble, you miserable lot. It captured the general public's imagination - how many ads can you say that about? - Mark Smith

You cynical lot! I thought it was great. - J Rigby

Dull as dishwater more like. And what happened to ads that actually make sense? The only thing difficult about this ad is how they managed to flog it to the client. - Matthew Pearce

Totally worth it, an incredible watch. - Sean Murricane

Ever wondered why there aren't any programmes commissioned about skydiving? Because it's boring to watch, live or not. Just because a large corporation such as Honda attach themselves to something, doesn't make the "something" more interesting. - Alex Creed

Campaign i-Qs - Post your views at


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content