The Week: i-Q - The internet question - What do you think of Hurrell, Moseley, Dawson & Grimmer?

Brilliant naming strategy! Clever, original, distinctive. One worry - did they do a name check? I am sure there is a funeral director in North London with a similar moniker. - Julian Hough

It is not the 80s. I also agree that "A&E", Naked, Rise etc are pretty tired now, too. Not an easy job, but let your product do the talking. Does say wannabe big ad agency though. - Duncan James

HMDG isn't alphabetical. And it wasn't done in chronological order, or Hurrell and Dawson would have stayed first. So, what kind of negotiation led to Al pushing his way through the queue to second place? Particularly when the agency is already known, to Campaign readers at least, as Hurrell and Dawson. Anyway, first two names is where you need to be if your name is important to you, because from now on everyone will have to get used to referring to it as Hurrell Moseley. - N Christie

My suspicion is that the order of names was determined by how much money each put in. - Mark Smith

If they'd put the creative's name third or fourth, it would have looked like they don't value creative. - Francesca Fisher

Does that mean media is an after-thought/bolt-on as Grimmer is last? - Mark Smith

Campaign i-Qs - Post your views at www.brandrepublic.com/campaign.

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