Must've taken them ages to come up with this one. Joss Stone doesn't strike me as the type to be munching chocolate bars (that you can't buy in the US) all day long. Great voice, but, by God, she's annoying! - Alex Donohue
Neil Simpson described Stone as a "long-time lover of the brand" who was "thrilled to come on board". Bet it was more like ...
JS's manager: "Hey Joss, what do you think about doing a Cadbury's Flake ad?"
JS: "Don't they know I'm all big in the States now, who needs good ol' Blighty?"
JS's manager: "They said how about £500,000 and all the Flakes you can eat!?"
JS: "God save the Queen." - Graeme Longstaff
It is so toe-curlingly bad, I thought it was a spoof. - Matt Watson
Flake ads were much better when there was a hint of filth. - Adam Powell
Joss isn't experiencing a "Flake moment". She's getting a "jingle tingle". - Matt Woolner
Disappointed not to see the Gorilla playing the drums. He must have a good career as a session musician by now. - Simon Bradley
- Campaign i-Qs: Post your views at www.brandrepublic.com/campaign.