The Week: i-Q - The Internet Question - Is the time right for a Halifax review?

About time - get shot of the annoying ads. A bank looks after my money; I don't need entertainment value. I want security and value for money. - Andrew Clarke

If it takes the credit crunch to get rid of Howard and his cronies, then bring it on. My mortgage is with the Halifax, and I resent seeing these preening buffoons seemingly showing a greater interest in their karaoke ability than communicating actual product offerings. - Jonathan Godson

Love it or hate it, it's been an iconic campaign. Probably the one with the most stand-out for a financial institution for a long time. Recall must be really high for the brand, and although there's been some duff executions, I think it's too easy to simply knock it. - Gellan Watt

DLKW has done a fantastic job. The vast majority of financial services advertising is dull and lacking in any creative spark. In focusing on staff they have given a human face to the organisation, which is a key point of difference. - Matt Stewart

Every time that one of these clips plays on television, I feel like 30 seconds of my life have been taken away, never to return. After eight years, Halifax ads make consumers want to kill themselves. - Richard Appleton

The headline of an old Campaign survey of preferred accounts to work on, said Booze is swell but Finance is hell. It's still the prevailing attitude. In my 20 years+ of working on Financial accounts only Leagas Delaney ever grasped the nettle well. - Paul Weinstein

- Campaign i-Qs - Post your views at www.brandrepublic.com/campaign.

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