The Week: i-Q - The internet question - What's this year's best/worst Xmas ad so far?

Jamie Oliver's ad so misses the mark with Sainsbury's target audience.

Even people who enjoy cooking want simple recipes at Christmas. The message you take away from Jamie's frantic ad for Sainsbury's is that you need an army of Lilliputians to cook the Christmas meal. - Bob Lutkin

The Boots Get Gorgeous "here comes the girls" ad makes me want to get glammed up. Boots shows a good understanding of the target audience, and while it may be a little OTT, it so far appears to be owning silly season beauty! - Angie Farrugia

Christmas celebrity endorsement ads are all over the TV. It drives me insane advertisers feel that if they shove a celebrity into their campaign, it will instantly attract people to shop there for their Christmas presents. - Jessica Veal

I don't like Iceland's Christmas ad with Kerry Katona. So cheesy. And what's with Jason Donovan doing that stupid dance at the end?! - Jacquie Bowser

CHI has hit the spot with its Argos Xmas campaign. A slight variation on delivering a similar message will have resulted in high awareness of the ease of use of this shopping method for Xmas. - Tom Thake

Bad: all of 'em ... so far. Although the Argos one has a glimmer of non-cliched idea and stylish execution. - Peter Martin.