The Week: i-Q - The Internet Question - How will you remember Paul Arden?

I was Paul's PA from 1986-92 until he left Saatchis - he was a one-off, an irreplaceable genius and the best boss I ever had. Advertising has so much to thank him for. - Jeanette Nielson (formerly Marshall)

As a young traffic manager at Saatchis in the late 80s, I accompanied many quaking creatives to his weekly agency creative reviews. I always remember his constant entreaty: "Be brave. Be brave. Be brave." - Simon Chapman

He was incisive, quirky, original, subversive, naughty and cheeky, often all at the same time. He also always had the courage of his convictions. - Alan Curson

Anyone who knew him can testify to his single-minded demand for quality and he transformed Saatchis' work practically singlehandedly. At a personal level, he was often insane, impossible, ruthless, scary even. But many of us owe our careers to him. - Simon Carbery

He had more passion, courage and energy than almost anyone I know. He wasn't a loon, but he played the nutter perfectly. Someone once said of Paul: "He has a whim of iron." He did change his mind a lot, but boy did that teach you never to presume what you have in front of you can't be made better. - Damon Collins

- Live Issue, page 8

CAMPAIGN i-Qs - Post your views at www.brandrepublic.com/campaign.

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