The Week: i-Q - The internet question - Will there be a second dotcom bust?

Things are different from 2000. The high penetration of broadband means the web is too much a part of people's lives for there to be such a big crash. Too much money is being made from e-commerce sites. - Patrick Rice

Far too much credit is given to Web 2.0 as a suitable advertising medium. There is still no proof that conventional advertising works on commercial TV, let alone on such a hostile medium as the internet. - Paul Ashby

It's not about ads. Used properly, Web 2.0 allows advertisers to offer something of use to their customers who are online. But I think there are rumblings of over-hype around the industry, which are already proving disastrous. MySpace is dying. Facebook will be next. Second Life is only regularly used by 70,000 people. I think Maurice Levy may be right, unfortunately. - Richard Hayter

The key thing I find frustrating is that in an age of integrated marketing and converging channels, we still insist on thinking about digital as if it were standalone. Over the next few years, content of all sorts will be consumed online. The collapse we should be most worried about is that of our opportunity to generate advertising revenues out of the medium as we become increasingly redundant in circulating brand messages - good or bad! - Phillip Harvey

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