The Week: i-Q - The internet question - What are the worst brand/celebrity endorsements?

Kerry Katona and Iceland makes me shiver. What are they thinking? - Darren Davidson

Yep, definitely the Iceland ads. Mums really don't need an irritating, overweight, unstable, unemployed "singer" telling them to stuff their kids' faces with frozen ready meals. - Sarah Lambe

Michael Winner and esure. World's worst ads, too. - Chris Arnold

No, Winner/esure was a work of pure genius. It did the business for esure, and pissed off adland to boot. What more do you require? - David Tiltman

Oh Lord, save me from those Morrisons ads! Did the copywriters get a challenge to see how many times they can say "fresh" in an ad? Katrina Doran

Two words: Ann Widdecombe. - Kayleigh Chapman

Asda have got it right with James Nesbitt, Victoria Wood and Liza Tarbuck. Dress them up in a uniform, make them do an honest day's work and Joe Public believes they've suddenly become "real". - Roland Butter

The new Post Office ads - what exactly is Joan Collins doing there and how is she meant to assure us the Post Office isn't full of bumbling idiots (which seems to be the gist of the ad to me)? - Sara Chapman.