The Week: i-Q - Web chat about ... Fallon's new Orange "RockCorps" ad

Like - music + little cloud. As soon as I hear "I am ..." I cringe, though. It still feels quite forced as a concept. - Audio Android

Orange RockCorps is an idea that has me baffled. The thought behind "give - get given" is neat, but this smacks of junior account folk getting a bit too excited and no-one senior enough getting involved before the venue and the attendant media was booked. - Holycow

Tickets for four hours' community work trade-off. Nice idea, but I can't even get my 16-year-old daughter to help me to decorate her bedroom the way she likes it for nothing. I should be paying her (apparently). - Kevin Gordon

There are other bands announced - Guillemots and Feeder. Credible indie bands, but not cutting-edge. It's a good idea, but it didn't get me out doing volunteer work because I didn't care enough about the gig. But if it's successful, I think the next event could be better - "hot" bands are more likely to sign up if it's proven itself. - Sarah Vernon

I see this as beyond the TV ad. This is about the politics of our time and a challenge to the kids to do something positive for. Not great advertising, but a good idea to engage the youth through the brand. Well done, Orange. - Trevor Joseph

- Post your views at www.brandrepublic.com/campaign.

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