The Week: i-Q - Web chat about ... Innocent's on-off pitch strategy

Another example of a client wasting everyone's time with costly indecisiveness. - Nick Leatham

Hello all. Innocent here. I'd like to set the record straight re. our relationship with agencies. We were completely clear with everyone about the process (ie. no win, no fee, one project only/no future retainer, internal team competing alongside etc). This isn't a question of us "scrapping our pitch" - we ran a genuine pitch, and the internal team won. - Charlotte Rawlins

I'm sure the agencies involved will be keen to see what the in-house team produces, if only to see that their concept hasn't been tweaked slightly and then rolled out. - Dave Moore

This isn't the first time Innocent has done this. We are a design agency with first-hand experience of its so-called pitch strategy. - DPL

The agencies feel they've been involved in a non-pitch, the internal team feels their management has used some flash agencies as a stick to beat them with and Innocent takes a big chunk of its brand value and flushes it down the loo. Everybody's happy! - Richard Hayter

If you work in a competitive business environment, you meet competition, wherever it comes from. If that's unpalatable, you could work for a monopoly. - Chris Askew

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