The Week: i-Q - Web chat about ... The new Hovis ad

Bloody marvellous that. - Tom Weinberg

Superb. So simple, so obvious, so right. - Richard Warren

This was excellent. Reminds me of a film I've seen. - Darian XXX

What a fantastic ad! I absolutely loved it! - Phylippa Levine

Outstanding ... really puts Hovis up a notch. - Mark Turner

I like the car full of Spurs fans. Brilliant ad as well. - Darren Davidson

Lovely ad - perfect tone for the brand. Darren - isn't that World Cup fans. 1966? - Sean Murricane

Do you all work for MCBD? - Ed Boost

Nice ad, but where does it mention the 122-year history? The first point of reference people see is the Titanic and, therefore 1912, 96 years ago not 122 years ago. There is no mention of Hovis' 122-year history. Who knows the ad is 122 seconds long? And if that car of people is supposed to be celebrating the 1966 World Cup win, why do they have British flags? Britain didn't win, England did. Whether it re-establishes Hovis remains to be seen. - Jim Jeffries

Good to see you're focusing on the big picture Jim. Brilliant ad, well done MCBD, one of the ads of the year. - Matt Edwards

- Campaign i-Qs. Post your views at www.brandrepublic.com/campaign.

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