IPC has completed a major refurbishing job on its Ideal Home magazine to
stem falling readership. Editor-in-chief Sally O’Sullivan, who jumped
ship from NatMags in December, has orchestrated the facelift.
The June issue, which will have a cover price of pounds 1, will
reposition the title as a lifestyle magazine, as opposed to home
IPC is spending pounds 1m marketing the new look, which will be
advertised across IPC’s women’s titles and the Daily Mail. It will be
supported below-the-line with a Laura Ashley discount card.
Ideal Home’s circulation dropped by just under 12% in the last six
months of 1995 compared with the first six months of the year, according
to ABC figures.