THIS WEEK: Lego set to build new agency link

The Lego Group is reviewing its advertising across all sections of the business including Legoland, its theme park in Windsor.

The Lego Group is reviewing its advertising across all sections of the

business including Legoland, its theme park in Windsor.



The account is worth over pounds 5m. Lego has invited three agencies to

pitch in September: J Walter Thompson, BMP DDB and Duckworth Finn, Grubb

& Waters.



Howell Henry Chaldecott Lury and Kelly Weedon Shute, which handle the

Lego System brand and Legoland accounts respectively, were not invited

to repitch.



Lego wants one agency to provide an integrated campaign creating a

strong bond with children.