The Lego Group is reviewing its advertising across all sections of the
business including Legoland, its theme park in Windsor.
The account is worth over pounds 5m. Lego has invited three agencies to
pitch in September: J Walter Thompson, BMP DDB and Duckworth Finn, Grubb
Howell Henry Chaldecott Lury and Kelly Weedon Shute, which handle the
Lego System brand and Legoland accounts respectively, were not invited
Lego wants one agency to provide an integrated campaign creating a
strong bond with children.