The Week: M&S celebrates 125 years with nostalgic ad campaign

Marks & Spencer is celebrating its 125th year on the high street with a new campaign created by Rainey Kelly Campbell Roalfe/Y&R, showcasing how the store has delivered "quality worth every penny" since 1884.

Twiggy, who first appeared in an M&S ad in 1967, fronts the spot, which takes the viewer back in time to the store's humble beginnings as a penny bazaar.

As the action progresses through the ages, Twiggy explains how the store has delivered innovation and quality in different eras, from the launch of the first drip-dry clothing in the 60s, to the introduction of sell- by dates in the 70s. The 60-second spot, which ends on the "quality worth every penny" strapline, broke in the central ad break of Coronation Street, on 18 May, and runs until 14 June.

A penny-per-item promotion is running in-store in conjunction with the new campaign.

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