THIS WEEK: Mansfield Bitter ...

Mansfield Bitter, one of the UK’s leading independent breweries, is to break a new campaign through Abbott Mead Vickers BBDO on August 5. Running in the brewery’s heartland of Yorkshire, the 40-second ad features Top Gear presenter Jeremy Clarkson. He is shown making a number of witty observations at an over-the-top fashion show, contrasting its absurdities with the straightforwardness of Mansfield Bitter. Clarkson was chosen for his appeal to the young male target audience.

Mansfield Bitter, one of the UK’s leading independent breweries, is to

break a new campaign through Abbott Mead Vickers BBDO on August 5.

Running in the brewery’s heartland of Yorkshire, the 40-second ad

features Top Gear presenter Jeremy Clarkson. He is shown making a number

of witty observations at an over-the-top fashion show, contrasting its

absurdities with the straightforwardness of Mansfield Bitter. Clarkson

was chosen for his appeal to the young male target audience.