The Independent was the worst performer across the year, down 6.7 per cent to 240,134, and down 4.5 per cent in the month. Of the tabloids, The Sun recorded its first year-on-year circulation rise since May 2003, up 0.63 per cent to 3,126,866 after introducing a 20p price cut in London. The Daily Mail, Daily Express and Daily Star also reported year-on-year increases, but the Daily Mirror was down 4.68 per cent to 1,525,477. In London, Metro distributed 110,000 more copies than it did in September, and the Evening Standard was up 3.77 per cent year on year to 292,544 copies.
The Financial Times was once again the only daily newspaper to record a year-on-year circulation rise in the October ABCs, with a circulation of 449,385, a 2.2 per cent increase on this time last year.