The Week: Media News - Absolut to sue Absolute

The owner of Absolut Vodka is suing Absolute Radio, the rebranded Virgin Radio, for trademark infringement.

The drinks company V&S Vin&Spirit, the owner of the Swedish vodka brand and music project Absolut Tracks, has issued a writ against Absolute Radio for infringement of its trademark and "passing off" its services as those of Absolut. Virgin Radio was rebranded as Absolute Radio in September, after the name of part of the consortium that bought the station from SMG.