The Week: Media News - Absolute signs Ambi deal

Absolute Radio has secured a deal with the air freshener brand Ambi Pur to sponsor its new drivetime show, The Geoff Lloyd Hometime Show.

The sponsorship will run for six months and will consist of prerecorded trails and in-show credits, as well as an in-show feature titled the Ambi Pur Fresh Track. The deal, which is part of a £1.4 million media campaign for Ambi Pur, also includes a week-long promotion on The Christian O'Connell Breakfast Show in early 2009.