The Week: Media News - Absolute signs Ambi deal

Absolute Radio has secured a deal with the air freshener brand Ambi Pur to sponsor its new drivetime show, The Geoff Lloyd Hometime Show.

The sponsorship will run for six months and will consist of prerecorded trails and in-show credits, as well as an in-show feature titled the Ambi Pur Fresh Track. The deal, which is part of a £1.4 million media campaign for Ambi Pur, also includes a week-long promotion on The Christian O'Connell Breakfast Show in early 2009.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content