The sponsorship will run for six months and will consist of prerecorded trails and in-show credits, as well as an in-show feature titled the Ambi Pur Fresh Track. The deal, which is part of a £1.4 million media campaign for Ambi Pur, also includes a week-long promotion on The Christian O'Connell Breakfast Show in early 2009.
The Week: Media News - Absolute signs Ambi deal
Absolute Radio has secured a deal with the air freshener brand Ambi Pur to sponsor its new drivetime show, The Geoff Lloyd Hometime Show.
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