Airey, who is charged with doubling the revenues of the global content division to £1.2 billion by 2012, said she had plans for ITV to show "imperialistic tendencies" and was looking at production centres in markets such as India.
The Week: Media news - Airey wants 'imperial' ITV
The ITV head of global content, Dawn Airey, has said she plans to challenge BBC Worldwide by increasing how ITV exploits its programming franchises globally.