The Week: Media News - Ask sponsors Tarrant quiz

Ask Jeeves, the search engine, has signed as the sponsor of Who Wants To Be A Millionaire?, the ITV1 quiz show hosted by Chris Tarrant. The search engine will receive 80 seconds of idents and ad space around each episode of the show. It is hoping to link its question-and-answer style of search with the format of Who Wants To Be A Millionaire?