The Week: Media news - BB10 draws 4.8m viewers

Big Brother 10 launched last week with 4.8 million viewers, giving Channel 4 the biggest audience in the 9pm-10.35pm slot, according to unofficial overnight figures. The launch show ratings were down from last year's 5.4 million, and well short of the 6.2 million viewers that Big Brother 8 kicked off with in 2007.