The Week: Media news - BBC announces Radio Pop

The BBC has announced plans to launch a social networking site for its ten national radio stations, which will allow users to access stations online, log their favourite programmes and share their listening preferences with friends in their network.

The project, which has been provisionally named Radio Pop, could allow the BBC to send targeted promotions to listeners and better analyse their radio listening habits by revealing which programmes are popular, and how listeners use word-of-mouth to recommend radio content to their friends.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content