The Week: Media news - Bebo begins Euro initiative

Bebo, the social networking site, has launched in France, Germany, the Netherlands, Italy and Spain as part of its international expansion initiative.

To accompany the launch, the site is also adding several channels of entertainment content from major local and global entertainment brands, such as AlloCine, Clipfish and Filmtrailer. A "Share on Bebo" function has also been created, which will allow publisher sites to increase viral opportunities for media owners and publishers.