The Week: Media News - C4 allows doc sponsorship

Channel 4 is to allow sponsorship of its documentary programmes, including its flagship show Cutting Edge, for the first time as part of a package due to start in the new year.

The 12-month sponsorship deal will include over 100 hours of programming across Channel 4 and More4. It will incorporate other shows such as Origin of the Species and Love Sex and Marriage.

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