The Week: Media News - C4 to screen Carling show

Carling is to launch its biggest ad-funded programming venture, a Channel 4 series called Carling Festival Postcards, which will follow four boys from Newcastle around various music events.

Carling Festival Postcards will be supported by online profiles on the Channel 4 and Carling websites and by blogs and special footage on YouTube. The programme was devised by Cake.