The Week: Media News - Car-maker sponsors shows

Mitsubishi Motors is to sponsor two new ITV1 documentaries about the UK, Britain's Favourite View and Robbie Coltrane: B-Road Britain. The former will be hosted by the former news presenter Sir Trevor McDonald, and in the latter, Coltrane will explore the UK's country roads in a classic 50s car. The deal was negotiated by Manning Gottlieb OMD.