The Week: Media News - Cath Kidston hires Blueprint

Cath Kidston has appointed Publicis Blueprint to a brief that will see it produce a series of customer magazines for the designer.

The publisher will take responsibility for producing magazines that will feature Kidston's core range of designs for each season, as well as smaller publications that target specific times of the year and sectors such as Easter and children. Publicis Blueprint has also brokered a deal to insert the Cath Kidston magazine into an undisclosed major newsstand title.