Channel 4 has earmarked £1 million to persuade new or lapsed food brands to run ads on its TV channels.
The brands will be able to work with 4Creative, Channel 4's in-house creative agency. They can also develop microsites on the food section of the broadcaster's website and will be able to use the line "As featured on Channel4.com/food" in TV advertising and packaging.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
