The brands will be able to work with 4Creative, Channel 4's in-house creative agency. They can also develop microsites on the food section of the broadcaster's website and will be able to use the line "As featured on Channel4.com/food" in TV advertising and packaging.
The Week: Media news - Channel 4 offers brand tie
Channel 4 has earmarked £1 million to persuade new or lapsed food brands to run ads on its TV channels.