The Week: Media news - Channel 4 offers brand tie

Channel 4 has earmarked £1 million to persuade new or lapsed food brands to run ads on its TV channels.

The brands will be able to work with 4Creative, Channel 4's in-house creative agency. They can also develop microsites on the food section of the broadcaster's website and will be able to use the line "As featured on Channel4.com/food" in TV advertising and packaging.

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