The Week: Media news - Channel 4 offers brand tie

Channel 4 has earmarked £1 million to persuade new or lapsed food brands to run ads on its TV channels.

The brands will be able to work with 4Creative, Channel 4's in-house creative agency. They can also develop microsites on the food section of the broadcaster's website and will be able to use the line "As featured on" in TV advertising and packaging.