Motor advertisers were the biggest spenders over the period, putting £10.3 million into cinema, followed by telecoms, with £6.9 million. Orange was the single biggest cinema advertiser, investing £3.6 million over the period.
The Week: Media News - Cinema admissions up
Cinema admissions increased by 23 per cent to hit 49 million in the third quarter of 2007, according to the Cinema Advertising Association.