The activity, created by Mother, will run across 35 busking pitches on London Underground from 30 November and will be backed by a TV campaign launching this week. A supporting loyalty drive, by Carlson Marketing, will involve an on-pack promotion offering a daily prize-draw.
The Week: Media News - Coke to sponsor buskers
Coca-Cola is to sponsor buskers on London Underground who will play carols as well as the brand's "Holidays Are Coming" advertising soundtrack as part of its Christmas campaign.
