The Week: Media News - Coke to sponsor buskers

Coca-Cola is to sponsor buskers on London Underground who will play carols as well as the brand's "Holidays Are Coming" advertising soundtrack as part of its Christmas campaign.

The activity, created by Mother, will run across 35 busking pitches on London Underground from 30 November and will be backed by a TV campaign launching this week. A supporting loyalty drive, by Carlson Marketing, will involve an on-pack promotion offering a daily prize-draw.