The News International Sunday title recorded a circulation of 2,987,730 in December, a year-on-year drop of 5.67 per cent and a month-on-month fall of 5.26 per cent. However, it was still ahead of its sister title The Sun as the biggest-selling newspaper in the UK by 88,420 copies. The Times, which slid 2 per cent to 600,942, outperformed the quality daily sector. The Financial Times and The Guardian also did better than the sector average, falling 2 per cent and 3 per cent respectively. However, The Daily Telegraph was down 6 per cent and The Independent dropped 14 per cent.
The News of the World's circulation dipped below 3 million copies in December for the first time since the paper began independently auditing its monthly sales figures almost 47 years ago, according to the year-end ABC figures.