The Week: Media news - Google offers YouTube ads

Google is to offer advertisers a series of homepage takeover-style ads on YouTube in an attempt to recover the $1.6 billion it paid for the video networking site in 2006.

Since taking over YouTube, Google has struggled to find a way to make it pay. The new options include click-to-play expandable homepage video ads, costing £32,000 a day. Others include mastheads and 30-second auto-roll ads. Cadbury, Barclaycard and Apple are among the advertisers to have trialled the ads.