The deal includes 17 series on the main channel and 12 on E4, including Peep Show, Friday Night Project and 8 out of 10 Cats. The beer brand will also appear on the broadcaster's user-generated content site (4laughs), and on microsites and in podcasts.
The Week: Media news - Grolsch signs £3m C4 deal
Grolsch, the Dutch beer brand, has signed a £3 million, 12-month deal to sponsor all original British comedy programming on Channel 4.