The Week: Media News - Honda TV to launch on web

Honda is to launch a branded internet TV channel featuring films, video clips and ads.

Users can fast-forward, pause and replay the content, which includes Honda ads, "making of" films, an "Explore our cars" showcase and an "Experience Honda" area including driving tips and coverage of the Goodwood Festival of Speed. Viewers can also order a brochure or book test-drives. The portal, developed by Zype, will eventually allow people to speak directly to sales representatives via live images on their screens.

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