The Week: Media News - ITV to stream to mobiles

ITV is to stream all of its channels live to mobile phone handsets as part of its new video-on-demand itv.com service. The mobile offering will give users access to any ITV show broadcast within the previous 30 days, as well as access to the broadcaster's archive. The programmes will initially run with the same ads as those broadcast on the TV channels, although new ad opportunities are likely to be introduced over time.