The first of three issues featuring coverage of the wedding, for which the magazine paid a reported £700,000, went on sale on 25 February. According to the unofficial figures, OK!'s 4 March issue, which also contained coverage of the wedding, recorded a circulation of more than one million. OK!'s official ABC circulation averaged 508,504 during the second half of 2008.
OK!, the Northern & Shell celebrity title, recorded an unofficial circulation of 1.8 million for its issue containing exclusive coverage of Jade Goody and Jack Tweed's wedding.