The Week: Media News - JCDecaux wins Coke brief

JCDecaux has won Coca-Cola's entire multimillion-pound outdoor advertising contract, the first time the soft drinks giant has signed a UK-wide deal. The contract includes advertising for Coca-Cola, Diet Coke, Coca-Cola Zero, Powerade and Schweppes, which will appear on sites including the 32-metre high M4 Torch and large-format billboards.