Ofcom's initial findings from its review of children's television programming have shown a sharp decline in investment in the genre, despite the fact that the number of programming hours have tripled since 2002.
According to Ofcom's director of market research, James Thickett, annual spend on children's TV has dropped from £110 million in 1998 to £90 million in 2006. Thickett added that the future of children's programming looked bleak, and that Ofcom had no power to compel individual broadcasters to increase their investment.
The regulator will publish a full review of children's TV later this year.
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