The Week: Media News - M&S taunts rival on price

Marks & Spencer is targeting its rival Waitrose with an aggressive price-comparison ad campaign that runs with the strapline: "Price checked against Waitrose Essentials. Quality checked by M&S." The campaign follows the launch of Waitrose's Essentials range earlier this year.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content