Microsoft and News Corp are in talks over a plan that could see the computer giant pay Rupert Murdoch's company to list news content on its search engine Bing.
The deal, reported by the Financial Times, could spark a search engine battle and offer hope to newspapers struggling to monetise online content. News Corp said that it was considering pulling its news content from Google, and Microsoft has approached other online publishers to convince them to "de-index" their sites from Google, according to the report.
- Media 3, page 14.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
