The Week: Media news - Mobile companies sign deal

Vodafone, O2, T-Mobile, Orange and 3 have struck a deal to develop a mobile advertising audience-measurement system, which aims to make it as easy to run campaigns on mobile phones as it is across more traditional media.

Historically, one of the most significant problems facing the growth of the industry has been the lack of a consistent method of measuring audiences and transparency between operators.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content