The Week: Media News - Monkhouse fronts new ad

The late comedian Bob Monkhouse has been brought "back to life" to front a new commercial to raise awareness of prostate cancer.

Monkhouse, who died of the disease in December 2003, is shown standing beside his grave as he tells viewers: "I'd have paid good money to stay out of here."

The campaign was created by the The Communications Agency, alongside Red Bee Media.