The Independent on Sunday also posted encouraging figures, with its circulation of 236,500 up 19.3 per cent on December, but down 4.6 per cent year on year. Most newspapers recorded a circulation increase during December, traditionally a poor month for sales. The Sun, which fell to a 33-year circulation low last month, bounced back to sell 3,209,776 copies in January, up 7.5 per cent on December, but marginally down year on year. The Daily Mirror also recovered from a historic low in December, up 1.2 per cent to 1,512,559 in January. This represented a year-on-year decline of 6.7 per cent, although the paper sells far fewer discounted copies than its News International-owned rival.
The Mail on Sunday's relaunch, coupled with a Jean Michel Jarre CD promotion, helped the paper to a 1.17 per cent year-on-year circulation rise to 2,330,366 in the January newspaper ABCs, up 5.46 per cent on December.