The Week: Media news - MTV rapped over ad output

Ofcom has reprimanded MTV for showing more than 12 minutes of advertising in one hour on numerous occasions across its channels.

The music broadcaster broke the rules on the amount and distribution of advertising on 15 separate occasions, and, on six of these, exceeded the rules by more than four minutes. MTV blamed the breaches on a combination of its new computerised advertising airtime booking system and on programming either over- or under-running.